Category: Fundraising

Nonprofits Raise Nearly $2B on Giving Tuesday

By Emily Haynes and Eden Stiffman | Chronicle Reporters | Source

As the day that kicks of year-end appeals wrapped up, U.S. nonprofits had raised an estimated $511 million online and twice as much offline. Many organizations fared better than in 2018 and took advantage of a variety of creative approaches to draw attention. Still, some say the deluge of email appeals may be turning off donors.
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