Cheryl Robinson | Dec 15 | Source
Companies can no longer rely just on financial returns. Now, investors want to see companies social impact report cards. As the social impact revolution continues to evolve, more companies are being judged on how their actions are affecting their local communities. Most recently, the concept of social impact entertainment (SIE) is transcending the way Hollywood uses its platform to engage audiences on social issues.
Mass media, especially social media, has the power of driving conversation and change, and shaping culture. Direct impact includes awareness, attitudes and behaviors, whereas the cumulative impact includes shared standards, process innovation and resource allocation. >Read More