NOTE: The following post was originally published on the Region Forward blog.
Give to the Max Day – Virtual Lemonade!
November 8th, 2011
Tamara Lucas Copeland, President of the Washington Regional Association of Grantmakers (WRAG)
The continuing instability of the markets looks like a yo-yo – up and down, up and down. Tightening budgets are leading to significant reductions in government funding. And the expected wind-down of Freddie Mac and Fannie Mae’s local giving is reshaping the corporate grantmaking landscape in our region.
With all those economic “lemons,” now comes a creative effort to make virtual lemonade in metropolitan Washington.
Tomorrow, Wednesday, November 9, thousands of area nonprofits will unite to raise millions of dollars as part of the first annual Give to the Max Day: Greater Washington (www.give2max.org), a massive one-day regional online fundraiser to support local programs. Nonprofits that serve the Greater Washington region will ask donors to display their generosity in a region-wide competition to raise as much money and as many supporters as possible.
For 24 hours, starting at midnight tonight, nonprofits will drive their supporters online to donate, with the goal of getting at least 10,000 people to support their favorite regional charity and raising more than $3 million in donations and grants in a single day!
Give to the Max Day: Greater Washington was created by online fundraiser Razoo, and organized and supported by The Community Foundation for the National Capital Region and United Way of the National Capital Area. The other six members of the “Eight Neighbors” group—an alliance of local leading nonprofit and civic organizations have also come together to support this event: Center for Nonprofit Advancement, Greater Washington Board of Trade, Leadership Greater Washington, Metropolitan Washington Council of Governments, Nonprofit Roundtable of Greater Washington, and the Washington Regional Association of Grantmakers.
These and other nonprofits will use their social media outlets to attract donors and build a new donor base of tech-savvy millennials.
Now, there are a few things that you can do to make this event a phenomenal success in our region. Encourage your friends to give. Encourage your family to give. And, most importantly, you can lead by example and make a personal gift to the nonprofit of your choice.
I plan to give to my favorite charity on November 9via Give2Max.org. Will you?