Godin to nonprofits: Stop interrupting people!

Seth Godin speaking with Network for Good.

“The model for a hundred years has been pretty simple: Target wealthy people or foundations or corporations, interrupt them with unanticipated impersonal irrelevant messages they don’t want to get, until they give you money or help… That model worked really well for a long time… but that’s not working so well anymore… The number of people trying to win by interrupting has gone up a lot… The noise has increased dramatically.”

SO, instead you should…

 “Create an idea that’s worth spreading”

and use the internet to

“Empower people who already believe in you to speak up on your behalf.”