“The demonstration seeks to establish regional equity in the allocation of transportation dollars among municipalities and neighborhoods. It is expected to result in wiser environmental planning and a more equitable distribution of resources” ….
If that sounds normal, then maybe it’s time to watch the replay of this webinar on killing jargon. It’s about avoiding “abstraction, passivity, vague pieties, and formalisms.” It’s also about occasionally choosing a surprising, uncommon, and memorable word. (i.e. Don’t just not be boring. Be memorable and interesting.)